Early Life And Career

Wayne Griffiths, CEO of SEAT CUPRA: A Profile

Early Life and Career

Wayne Griffiths has been at the helm of SEAT CUPRA since October 2020. Born into a family of automotive enthusiasts, he began his career in the family dealership. Despite excelling in hockey, playing in the NHL for 20 years, Griffiths ultimately chose to pursue his passion for cars.

Building CUPRA

As President and CEO of CUPRA, Griffiths has been instrumental in establishing the brand as a leader in authentic automotive experiences. He convinced Volkswagen, known for its risk-averse approach, to invest in the unproven CUPRA concept, which has since become one of Europe's most sought-after car brands.

Recent Successes

Despite ongoing global challenges, 2023 proved to be a record-breaking year for CUPRA. Under Griffiths' leadership, the brand achieved exceptional results, solidifying its position in the automotive industry. In recognition of his achievements, Griffiths was awarded the 2023 Eurostar for Brand CEO.

Current Role

Griffiths continues to lead SEAT and CUPRA as CEO, driving innovation and growth for both brands. For more information on his extensive profile, please visit the provided link.

Additional Contributions

In addition to his role at CUPRA, Griffiths also holds the position of VP of Engineering Delivery at Bango plc. His expertise in automotive engineering and technology has been instrumental in developing innovative solutions for both companies.